Since 2016 and especially in 2018 Google has encouraged publishers to engage with voice search with structured data. Google adopted the speakable structured data and brought Guided Recipes to search console. Google built and on-ramp to voice search highway but it didn't seem to lead anywhere. In a recent Search off the Record podcast we now know why: Voice search is not the future of SEO. Google Voice Search Google launched Google Assistant in 2016, enabling a new voice-based search experience that promised a new channel for distributing content. In 2018 Google adopted the Speakable schema structured data in a Beta program that initially was for news publishers. That announcement painted a picture of users asking for news and Google speaking it to them plus giving them links to the users mobile device. "When people ask the Google Assistant — "Hey Google, what's the latest news on NASA?", the Google Assistant responds with an excerpt from a news article and the na...
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