Since 2016 and especially in 2018 Google has encouraged publishers to engage with voice search with structured data. Google adopted the speakable structured data and brought Guided Recipes to search console. Google built and on-ramp to voice search highway but it didn't seem to lead anywhere. In a recent Search off the Record podcast we now know why: Voice search is not the future of SEO. Google Voice Search Google launched Google Assistant in 2016, enabling a new voice-based search experience that promised a new channel for distributing content. In 2018 Google adopted the Speakable schema structured data in a Beta program that initially was for news publishers. That announcement painted a picture of users asking for news and Google speaking it to them plus giving them links to the users mobile device. "When people ask the Google Assistant — "Hey Google, what's the latest news on NASA?", the Google Assistant responds with an excerpt from a news article and the na...
Spring Cloud | Hashicorp Vault A step-by-step guide to managing Spring Boot App Key/Value Secrets with HashiCorp Vault and Spring Cloud Vault Photo by Sai De Silva on Unsplash In this article, we'll guide you through the implementation of a simple Spring Boot application named spring-boot-vault-kv-secret . This application will expose an endpoint that, upon receiving a secret key in a request, will provide the corresponding secret value. The secrets themselves will be securely stored in HashiCorp Vault . In order to communicate with Vault, we will use Spring Cloud Vault dependency. HashiCorp Vault is an open-source tool designed for secret management, data protection, and access control. It provides a secure way to store and access sensitive information such as passwords, API keys, and encryption keys. Vault supports various authentication methods and dynamic secrets, ensuring that applications can securely access secrets without directly exposing them. To leverage Vault, we...
Using Google AdWords Preview Tool can help determine if your ads are displayed for a particular search term and geographical location. It can show you how the ad looks on devices such as tablets and mobile. searching for your own ads without clicking them can increase cost per click And -- it does so without accruing impressions. That's important because if you or your clients are constantly searching for your ads but not clicking them, it can drive up impressions and lower your overall click through rate (CTR). Having a low CTR can impact how Google views the performance of your ads (quality scores) which can lead to lower ad positioning and increased cost per clicks (CPC's). Besides, Google's personalized search (results based on your search history) could also impact your ads from showing for particular searches. If you continually search for your ad without clicking on it, Google will eventually stop showing it to you as it considers it to be irrelevant t...
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