We're all familiar with the concept of Big Data, vast volumes of data pulled from countless sources, to eventually be processed into actionable insights for today's businesses. However, organizations also need tools to help curate the information and present it in an easy-to-read format. In other words, we need data visualization tools, a vital resource for digital marketing. We will shine the spotlight on two well-known data visualization tools, Google Data Studio and Tableau. This article squares off Google Data Studio vs. Tableau, including what they are, their features, advantages and disadvantages, pricing, and functionalities. First, let's do a brief data visualization refresher. What Is Data Visualization? According to the Tableau website, data visualization is defined as "…Data visualization is the graphical representation of information and data. By using visual elements like charts, graphs, and maps, data visualization tools provide an accessibl
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