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That all-hands meeting in the office may have been traded in for a Google Meet call from wherever thanks to the pandemic-driven uptake of remote work, but for some people dialing in from their phones, they may not have enough juice or be able to even plug in to a power source. The good news now? Meet's addressing the need for conservation. The videoconferencing app picked up several features this month including Q&A, the ability to respond to polls on Android devices, shutting down meetings for all participants from iOS, and some bulking up of safety features for educational users on Android. There's also a new saver mode which limits how much processing power and data Meet consumes while on a call. Meet saver is currently rolling out, so you may not see it yet, but when you do, it'll be as a toggle in the app's settings. Turn it on before a video call and you'll be able to stick around for the Employee of the Month announcement.

The era of remote working and internet connectivity is upon us, and the communication tools are the talk of the global town. It seems as though the pandemic has brought the world to a standstill. But this is not quite so, is it? As a matter of fact, it triggered the biggest working experiment in the world – the remote one. Being the need of the hour, the pandemic has shown how remote working can still be managed successfully via video conferencing and other remote working tools. These apps allow us to continue working with our colleagues face-to-face…digitally, anyway. The apps have developed so much so that it makes you wonder if we'll ever need to go to the office again. In this pool of apps, Google Meet and Zoom are some of the most popular and widely used tools. So, it's only natural to get confused in deciding between the two for your organization. Therefore, I did a little digging and I'm here to provide you with some info. So, without further ado, let's com...

There was an interesting thread on Twitter about DA, Moz's domain authority metrics. In short, a blogger named Chloë wanted advice on getting her blog's "domain authority up." John Mueller of Google made a joke that DA is not important and Google doesn't use it but she came back and wrote "it is the most important metric for brands, it's the first thing they ask for, and if it's high enough they ask for your stats." To be clear, Chloë and many bloggers in her position do understand that paid links should be nofollowed, and they understand how SEO works. The issue is with the brands they work with use DA as a metric for these types of things and it puts the bloggers in a position they should not be put in. The truth is, this metric is only important to brands because these brands mistakenly think and believe that Google on some level values domain authority. In fact, most of these brands think DA is a Google metric and you and I know it is n...

New Delhi: Google has announced to introduce new innovations in its Meet app like a refreshed user interface (UI), autozoom, enhanced reliability features powered by the latest Google AI and tools that make meetings more engaging. Beginning next month, desktop and laptop users will see a new, richer user interface with an array of easy-to-access features that make meetings more productive and inclusive. The new Meet for web encompasses updates to video feeds, the viewing and presenting experience, and the bottom bar. "In an effort to reduce meeting fatigue, we're giving you more control over how you view yourself in meetings," the company said in a statement late on Wednesday. You can choose to have your video feed be a tile in the grid or a floating picture, which can be resized and repositioned. If you prefer not to see yourself at all, you can easily minimise your feed and hide it from your own view entirely. "We'll also be adding a setting to enable you to ...

Link building is a constantly and rapidly evolving subspecialty in the SEO world. Since most of us know that links are an essential part of modern SEO and that this will remain true well into the future, it's wise to understand not only where we are today, but how we got here. This gives us a stronger foundation on which to base our decisions, and it helps us to see through the BS when someone pushes a crackpot theory. Let's dig into how link building has evolved over the years, from before Google even existed up to today. Pre-Google When we think about link building, we often think about Google. Google ushered in link building as a search engine optimization tactic with the invention of their link-based algorithm, Backrub. But even prior to Google becoming the dominant force they are today, link building did exist – it just didn't yet play a role in SEO. At that point in history, link building was used to drive visitors directly to your website rather than ...

Search Engine Land's daily brief features daily insights, news, tips, and essential bits of wisdom for today's search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, let's talk about the cycle of spam and why some of you may be led down the wrong path without even knowing. In the newsletter items below you will read about how Google released its webspam report for 2020, saying how spam is increasing but Google's efforts to detect and ultimately block spam from its search results are improving. If there is one guarantee in life, outside of taxes and death, is that as long as search engines are popular, spam will always be a concern for Google and those search engines. In What We're Reading below, I listed an article I wrote (I also did read it after I wrote it, which is rare): Brands Value Domain Authority Because They Mistakenly Think Google Values It...

Google's Webmaster Guidelines are fundamental to achieving sustainable SEO results using techniques that are in line with Google's expectations. If you don't follow their guidelines, you can expect to experience either an algorithmic devaluation or an outright manual penalty. In the most severe cases, you can expect to be banned from Google SERPs entirely. Understanding the guidelines in full is the only way to avoid potential missteps and future harm to your site. Of course, there's always more than one way to interpret their guidelines. Thankfully, Google reps such as John Mueller and Gary Illyes are available on Twitter for most questions about these guidelines. For the most part, the guidelines are cut-and-dry. But, you do need to review the guidelines on a regular basis because Google does update them. They don't necessarily announce changes to them, so you must be on alert. One of the more recent changes to the guidelines was when Google added a ...

Platform as a Service (PaaS) was one of the first delivery models of the public cloud. If Infrastructure as a Service (IaaS) gave control to administrators, PaaS squarely targeted the developers through simplicity, productivity and scale.  Abstract Layers Pixabay In 2008, Google launched App Engine, a platform that enabled developers to deploy and scale Java web applications. Amazon added Elastic Beanstalk to its compute infrastructure in 2012 as a PaaS offering. Windows Azure, the initial avatar of Microsoft's public cloud, was all about PaaS. Only in 2013, Azure got support for Linux and Windows VMs to deliver a full-blown IaaS.   The last decade saw the rise of PaaS in the form of Cloud Foundry, Heroku, Engine Yard, and Red Hat OpenShift.   The most significant promise of PaaS was the ability to bring source code and walking away with a URL pointing to the application. Developers never had to worry about provisioning the infrastructure, installing the OS, or config...