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A recent study by SEO professionals suggests that frequent hreflang issues may be costing international websites important search engine visibility. A recent study found that international websites need help implementing hreflang correctly. According to a study by SEO professionals, 31% of websites from other countries have hreflang problems. It could significantly impact how well SEO works and how visible you are on search engine results pages (SERPs). Hreflang is a crucial tool for multinational websites targeting several languages and geographical areas. For search engines to effectively index a page, it enables web admins to declare the language and region of the content on that page. However, it can be complicated to implement hreflang appropriately. Unfortunately, improper use of hreflang tags can result in duplicate content problems, inaccurate indexing, and poor SERP visibility, all of which degrade SEO performance. Fortunately, numerous tools are available online that can assi...

Misconceptions in mobile medical app development Despite the advances in medical technology and the increased availability of mobile app solutions in medicine, there are major misconceptions among clinicians involved in building a mobile app (Fig. 1). Fig. 1 Common misconceptions of medical mobile app development Full size image Misconception #1—the investigator fully understands the problem they are trying to solve and the users they intend to help Reality Before the development process can start, the competitive landscape should be assessed to confirm that there is not already an identical or similar goal solution. Next, the intended users must be interviewed to ensure that the solution solves a relevant problem for them. This user research should be incorporated throughout the development process to assure that the users are continually being considered. An effective team must also be formed with the required expertise to handle every phase of the deve...

What is included in my trial? During your trial you will have complete digital access to FT.com with everything in both of our Standard Digital and Premium Digital packages. Standard Digital includes access to a wealth of global news, analysis and expert opinion. Premium Digital includes access to our premier business column, Lex, as well as 15 curated newsletters covering key business themes with original, in-depth reporting. For a full comparison of Standard and Premium Digital, click here. Change the plan you will roll onto at any time during your trial by visiting the "Settings & Account" section. What happens at the end of my trial? If you do nothing, you will be auto-enrolled in our premium digital monthly subscription plan and retain complete access for 65 € per month. For cost savings, you can change your plan at any time online in the "Settings & Account...

Google has announced the Google Cloud Assured Open Source Software (Assured OSS) service, which aims to be a trusted source of secure open source packages, and the deps.dev API, which provides access to security metadata for 50+ million open source package versions. The Assured OSS service With Assured OSS, Google offers organizations the opportunity to integrate into their own developer workflows the same OSS packages Google uses and secures. "Threat actors regularly attempt to compromise the source code and source repos for OSS projects. By building Assured OSS packages from a Google-secured and managed mirror rather than directly off the web, Google is able to take responsibility for securing the source code, repo, securing end-to-end build, packaging and deploy so the integrity of the source code is maintained even if it or its repo has been compromised," Andy Chang, Group Product Manager at Google Cloud, told Help Net Security. Threat actors also regularly try ...

Every entrepreneur and small business owner needs to get SEO right if they want to be competitive in both the online and local markets in which they operate.  Making sure your website gets seen by the right people—your prospects—at the right time—when they're ready to buy—is just the first-level challenge. You also need to make sure your site is optimized for local search traffic and ranking well organically to prospects who are in an earlier stage of the buyer's journey.  To solve those business website challenges, many owners and entrepreneurs turn to reputable online SEO tools. For many years, Moz has been considered to be at the top of that list.  If you're in a hurry, here are our top 3 quick picks for Best Moz Alternatives: Semrush Ahrefs Raven Tools Moz and What It Can Do for Entrepreneurs Moz Pro is a suite of SEO tools that includes keyword ...

Understanding macro trends is crucial for making informed decisions within your PPC account. This is why businesses must create a holistic monitoring plan that takes all relevant data points into account.  3 ways to stay on top of PPC performance covered how to monitor your paid search performance comprehensively. This article will demonstrate how to set up monitoring and analysis processes for macro-level events that impact your overall PPC performance and business.  Contextualize your PPC performance with macro-trend monitoring Various external factors may impact your paid search efforts. Thus, your PPC monitoring plan should help you surface emerging trends in your industry so you can adapt your advertising strategies accordingly.  Tracking news cycles, PR, and competitor activity can provide valuable insights into your industry and how your advertising performance compares. Here are some benefits of macro-...

Keyword research is the foundation of an SEO strategy and other digital marketing efforts. Effective keyword research is essential if you want to reach a relevant audience online – or even be found online at all! Keyword research is a complicated science, especially with Google's ever-changing algorithms. Here's what you need to know about conducting keyword research for law firms that will boost your SEO strategy. What is Keyword Research – and Why Does it Matter?  According to HubSpot, keyword research is the process of searching for and analyzing the search terms or phrases that people use in search engines. This information is used for the purpose of search engine optimization or general marketing. Successful keyword research will help marketers to discover queries to target, the popularity of these terms, ranking difficulty, and more.  This research provides valuable insight into what your target audience is actually looking for on search en...