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Google updated its page experience help documentation to clarify how Core Web Vitals metrics are used as a ranking signal. Google also clarified that other page experience signals are not directly used for ranking purposes in Google Search. What Google wrote. The updated documentation is in the ranking section of the document and it now reads: Core Web Vitals are used by our ranking systems. We recommend site owners achieve good Core Web Vitals for success with Search and to ensure a great user experience generally. Keep in mind that getting good results in reports like Search Console's Core Web Vitals report or third-party tools doesn't guarantee that your pages will rank at the top of Google Search results; there's more to great page experience than Core Web Vitals scores alone. These scores are meant to help you to improve your site for your users overall, and trying to get a perfect score just for SEO reasons may not be the best use of your time. ...

The best free SEO keyword research tools make it simple and easy to develop your website to be more search engine friendly. Best free SEO keyword research tool of 2024: quick menu SEO professionals and agencies already use SEO keyword research tools to find the best keywords for their content, advertising campaigns, and search engine optimization. However, anyone can use these, and even better, the best SEO keyword research tools don't necessarily require payment. There are many free SEO keyword research tools available that are worth taking your time to check out.  These freebies are packed with amazing features to help you improve your company's SEO footprint. In doing so, you can better optimize your websites, content, and overall online presence.  Below we list what we think are the best free SEO keyword research tools currently available. You might also be interested in the best SEO tools and best online marketing services . Why you can trust TechRadar...

We're all familiar with the concept of Big Data, vast volumes of data pulled from countless sources, to eventually be processed into actionable insights for today's businesses. However, organizations also need tools to help curate the information and present it in an easy-to-read format. In other words, we need data visualization tools, a vital resource for digital marketing. We will shine the spotlight on two well-known data visualization tools, Google Data Studio and Tableau. This article squares off Google Data Studio vs. Tableau, including what they are, their features, advantages and disadvantages, pricing, and functionalities. First, let's do a brief data visualization refresher. What Is Data Visualization? According to the Tableau website, data visualization is defined as "…Data visualization is the graphical representation of information and data. By using visual elements like charts, graphs, and maps, data visualization tools provide an accessibl...

Google Search Console is a fantastic tool that allows you to analyze different parts of first-party data that Google Analytics doesn't provide. While you have to use both Analytics and Search Console in tandem to make informed, data-driven decisions about how you optimize your website's content, you should always pay attention to Google Search Console's data outputs. You may notice when you start playing around with filters in the Performance Report, your data will change and not always make sense. By looking at the different ways to filter in Search Console, examining the data discrepancies you can encounter, and summarizing how filtering Google Search Console data can affect the outputs, you won't have to second guess the decisions you make with your data.  Data Points to Filter Google Search Console provides unique data points at the page level that you can use to gauge the performance of an individual page, group of pages, or property.  When ...

Google turned 20 years old last fall, but it seems like it's been around forever. Most of us can't even begin to imagine a life without the ubiquitous search engine to help us navigate our data-driven world. When we need answers fast, we look at our phones or our laptops and bank on search engines to deliver the information we need. If a business wants to be discovered online, it has to invest in SEO.  With an ongoing and increasing investment in SEO projected, a professional in the digital marketing field can feel confident that the job outlook will continue to be strong for those with SEO skills, whether you're new to the field or you're an experienced digital marketer. In this article, we've compiled some common SEO interview questions for freshers and experienced professionals, ranging from technical to local SEO questions. Learn GenAI and ChatGPT to Ace Your Marketing Game PGP In Digital Marketing With Purdue University Explore Program Most Popular...