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Google is making some big changes to Google Chat, its answer to Slack and Microsoft Teams. The messaging app -- aka the product formerly known as hangouts -- is getting a new design, some features that will feel distinctly familiar to Slack and Teams users, and a lot of Google's new Duet AI collaboration tools. From a report: Most of the new features are rolling out later this year and early next, but they add up to a much more useful and competitive Chat platform. Duet is the flagship new feature and potentially a reason for a lot of Workspace users to start using Chat. You can use Duet to search and ask questions about all your stuff in Drive and Gmail and summarize both documents and conversations. You'll also be able to use AI-powered autocorrect in Chat, and thanks to Smart Reply, you might never have to manually talk to your co-workers again. You'll be able to talk to Duet in a one-on-one chat or invoke it in a group chat or a space to help get stuff...

If you're a PPC manager, you likely spend a significant part of your week working on the Google Ads interface.  Several built-in features can help you work more efficiently, reducing time to access data and speeding up bulk edits so that you can focus on bigger-picture tasks.  This article will walk you through some examples and how to access them in the web UI.  1. Saved views Previously launched as Workspaces, Views allow you to save a set of filters that will carry over as you navigate between campaigns, ad groups, keywords, and other sections of the UI.  These differ from just saving filters within the data table, which will reset once you go to a different section. They can be helpful when you have multiple campaigns divided up between lines of business, service lines, or geographies to allow quicker access without having to manually apply filters. To create a view, apply the...

The Gist Core update.  Google's August 2023 core update is its second major algorithm change of the year, potentially affecting page rankings. Recovery tips.  Google emphasizes the importance of high-quality, people-first content for optimal site performance.  Google is currently rolling out another core algorithm update, the second of the year, with the goal of improving search results.  Google tweeted the news on Aug. 22, promising to update its ranking release history page when the rollout is complete, which could take up to two weeks.  Google August 2023 Core Update May Impact Page Performance Core updates are broad changes to Google's search algorithms and systems that can significantly impact how your web pages rank.  However, according to Google, "there's nothing in a core update that targets specific pages or sites." Instead, they claim, updates are about improving how their systems assess content.&...

Google has fixed the issues with the Search Console link report we reported a couple of weeks ago. The issue was the number of links being reported dropped drastically for some site owners. Resolved. The issue is now resolved. I noticed the links increasing in the report this morning, and then John Mueller, Google's Search Advocate, confirmed, saying, "Yeah, I think it should be ok now." Reporting glitch only. Google wanted to clarify that this was "just a reporting thing." The link report did not impact any actual ranking, indexing, or crawling of your website. It just was an issue with the number of links Google displayed in the Search Console link report. John wrote, "FWIW, it doesn't have anything to do with how search results work." What it looks like . Here is a screenshot from my link report showing an increase in the number of links being reported by Google compared to the previous number....

For YouTube SEO, you need a little bit of search and a little bit of social -- and a whole lot of video. Let's take you through the full process of video optimization for traffic. YouTube is considered the second largest search engine in the world. After the mothership Google, of course. But it's also counted as the second-largest social media platform after Facebook. Is it a search engine or is it a social platform? Search engines rank content on the basis of keyword relevance and popularity. Social media shows content based on quality, proximity, and time decay. On YouTube, there are elements of both. SEO for YouTube is about generating views via the YouTube search engine but also via Google Search. It's different from traditional SEO because of the social media features of YouTube. Social media metrics such as connections and engagement can influence ranking. SEO for YouTube requires a large number of actions spanning research, production, optimization, and distribut...

Most marketers measure SEO performance by focusing on organic traffic numbers and keyword rankings. Those items are important but don't provide the full picture. There are actually several other metrics that can be used to understand your SEO campaigns. We'll cover them here and help you to better determine how your law firm's SEO campaign is doing.  Is Your SEO Campaign Working?  Organic traffic – This number reflects the number of visits that come to your site from search engines without clicking on ads. It's generally a good indicator of how well your web pages rank for relevant keywords and the quality of traffic that you get. You can view this information by going to the Google Search Console and looking under the "Search Results" report which is under "Performance". From there, benchmark your own site against a few competitors. This is honestly one of the best and easiest ways to see what is working and what'...

Technical SEO has a huge impact on law firm websites and their performance in search engines . If technical elements of your website are not in line, then Google is not able to access your pages, and thus will not be able to rank them. This results in a loss of traffic and in the end lost leads and clients.  However, technical SEO is not a mystery.. There are steps law firms can take to improve their technical SEO and ensure that their pages will be ranked by Google.  What Is a Technical SEO Strategy? A technical SEO strategy refers to anything you do to make it easier for search engines to crawl and index your web pages. Technical SEO works in tandem with other strategies such as content creation and link building to ensure your website will rank highly in Google's search engine pages. How to Check Your Technical SEO In order to check your technical SEO, it is recommended that law firms perform audits of their website every 6 months. In this a...

Plenty of tools promise to offer excellent PPC data and insights. However, they usually come at a cost. But if you know where to look, you can gather a wealth of data and insights without spending a dime. In this article, I'll share a list of free tools I use to manage client accounts and optimize campaigns across paid channels. Analyzing the competition is crucial when planning and managing your paid media ads. You also need to keep up with what is happening in the market. The tools below offer free insight into just this.  1. Google Ads Transparency Center Google Ads Transparency Center is a relatively new tool that enables users to see what ads any verified advertiser is running across Google networks.  The tool was released as a privacy measure to create a "safe and open internet." But for advertisers, it also works as a great way to see your competitors' ads. Ads Transparency allo...

Google Display Network (GDN) campaigns can be a great way to increase exposure for your brand, and reconnect with users who have previously visited your website. But you may find you're not getting the results you were hoping for if your campaigns are not well-optimised. The problem with GDN campaigns GDN ads can serve on hundreds of thousands of placements across the web, apps, and Google-owned properties, such as YouTube. While this kind of reach and exposure may sound like a good thing, more often than not, your ads won't be getting in front of the right audience. Quality There is a huge issue with the quality of placements that ads may appear on. A huge percentage of them are part of networks created for the sole purpose of generating revenue through Google's advertising programme, AdSense. Participation is free, and Google pays for ad impressions, clicks, and other interactions. While there are eligibility requirements, the bar is set pretty low. For proof ...