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Opinions expressed by Entrepreneur contributors are their own. Keyword research is pivotal to the success of any search engine optimization (SEO) campaign. A danger foreseen is half avoided, so it is helpful for website owners to know how to research keywords correctly. I want to share a few lessons learned and show how proper keyword research can help you analyze your SEO performance better. Mistake #1 — Ignoring search trends The first mistake is to kick off your SEO campaign without knowing what to expect. Of course, you start by looking for your best keywords. But you must not only determine your keywords and track their ranking progress but also set measurable goals and KPIs to understand if you are moving on the right track. In keyword research, it can be a good idea to forecast your traffic by analyzing search trends. Seasonality, holidays, sales and Google updates — all these factors can impact your clicks and revenue. And how do you know if your SEO str

[unable to retrieve full-text content] SEO Software : Best Free SEO Software Tool for 2022    Business 2 Community SE

A new set of Android malware, phishing, and adware apps have infiltrated the Google Play store, tricking over two million people into installing them. The apps were discovered by Dr. Web antivirus and pretend to be useful utilities and system optimizers but, in reality, are the sources of performance hiccups, ads, and user experience degradation. One app illustrated by Dr. Web that has amassed one million downloads is TubeBox , which remains available on Google Play at the time of writing this. TubeBox on Google Play (BleepingComputer) TubeBox promises monetary rewards for watching videos and ads on the app but never delivers on its promises, presenting various errors when trying to redeem the collected rewards. TubeBox app screens (Dr. Web) Even users who get to complete the final withdrawal step never really receive the funds, as the researchers say it's all a trick to try and keep them on the app for as long as possible, watching ad

Opinions expressed by Entrepreneur contributors are their own. Keyword research is pivotal to the success of any search engine optimization (SEO) campaign. A danger foreseen is half avoided, so it is helpful for website owners to know how to research keywords correctly. I want to share a few lessons learned and show how proper keyword research can help you analyze your SEO performance better. Mistake #1 — Ignoring search trends The first mistake is to kick off your SEO campaign without knowing what to expect. Of course, you start by looking for your best keywords. But you must not only determine your keywords and track their ranking progress but also set measurable goals and KPIs to understand if you are moving on the right track. In keyword research, it can be a good idea to forecast your traffic by analyzing search trends. Seasonality, holidays, sales and Google updates — all these factors can impact your clicks and revenue. And how do you know if your SEO str

Audio player loading… Google has announced that it is set to drop TrustCor Systems as a root certificate authority (CA) for its web browser . The tech giant cited a "loss of confidence in its ability to uphold these fundamental principles and to protect and safeguard Chrome's users" in a group discussion (opens in new tab) . Joel Reardon, a professor and mobile space privacy researcher at the University of Calgary, said that his team had "uncovered and disclosed a spyware SDK embedded in apps that were invasively tracking users". TrustCor root certificate authority In a joint effort with Wall Street Journal investigative journalists, it was found that TrustCor was registered just a month apart from the company behind the SKD, known as Measurement Systems, both in Panama.  Reardon points out in his notice:  "To be clear, I have found no evidence of TrustCor issuing a bad certificate or otherwise abusing the authority they have

If you haven't heard, Looker Studio has replaced the well-known Google Data Studio brand. While Google Data Studio made reporting easier for many marketers, it certainly had its limitations. As a brand's marketing strategy evolves and becomes more complex, so does the sophistication of its reporting needs. If you're anything like me, you're likely tired of spending hours updating the same spreadsheets each month. Sometimes, more time is spent pulling a report than providing actual insights. When this happens, we're doing a disservice by spending more time "doing" and less time actually analyzing the data. There has to be a better way, right? This in-depth Looker Studio guide will teach you how to create and customize action-oriented reports based on your own data. What Happened To Google Data Studio? Originally introduced in beta mid-2016, Google Data Studio is a free data visualization tool. Many marketers have used this tool for years t

Earlier this month, Apple announced several important new data protection features for general availability in 2023 that have numerous implications for security teams in all industries and geographies. Here is the Forrester security and risk team's collective analysis of these new features. Quick Summary The announcement is not particularly noteworthy in terms of the newly announced capabilities — this announcement was an expansion of existing technologies, some of which have already been available from Apple's competitors. The more interesting part is how these security capabilities are being deployed, enforced, and marketed and the implications on the ongoing big government vs. big tech debate. The announcement is most significant for a relatively small percentage of Apple users — those most at risk from nation-state hacks and other sophisticated cyberattacks where privacy and integrity are essential. For the typical Apple user, this announcement

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With the wide variety of clients out there, you're bound to run into the occasional DIY marketer. These marketers prefer that you teach them how to be self-sufficient rather than rely on you for every little question. These clients can be a blessing but can also be dangerous. The challenging aspect of client management is finding the balance between empowering them to get the data they want without feeling like they don't need you. That's where Google's Looker Studio tools come into play. Looker Studio is typically used for general reporting. The real beauty of Looker Studio is that it can be used for so much more.  By creating tools for clients, you enable them to do the actual research it takes to accomplish SEO while still providing that much-needed maintenance and guidance that comes with experience.  This article illustrates free dashboard templates you can use with your clients.  How to cha

Google added a new annotation to the Google Search Console performance reports on December 5th, saying that sites that use Subscribe with Google may see an increase in clicks and impressions. I'll be honest, I am a bit confused by the annotation was added this week and not in 2018 when the feature was added. Google wrote, "Google created an additional search result feature for sites that use Subscribe with Google. As a result, these websites may see an increase in impressions and clicks in the Search Performance report." It makes it sound like Google just created this feature but it was launched in 2018 as a way for publishers to get more subscribers to their publication. Here is what it looks like: Subscribe with Google is a service provided by Google which lets you buy a subscription (or make a one-time or recurring contribution) on participating websites, manage your subscriptions, and access premium features using your Google Account. Here is the help document on thi

Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy. Global app spending reached $65 billion in the first half of 2022, up only slightly from the $64.4 billion during the same period in 2021, as hypergrowth fueled by the pandemic has slowed down. But overall, the app economy is continuing to grow, having produced a record number of downloads and consumer spending across both the iOS and Google Play stores combined in 2021, according to multiple year-end reports. Global spending across iOS and Google Play last year was $133 billion, and consumers downloaded 143.6 billion apps. This Week in Apps offers a way to keep up with this fast-moving industry in one place with the latest from the world of apps, including news, updates, startup fundings, mergers and acquisitions, and much more. Do you want This Week in Apps in your inbox every Saturday? Sign up here: techcrunch.com/newsletter