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Google and Apple have removed hundreds of apps from their app stores at the request of governments around the world, creating regional disparities in access to mobile apps at a time when many economies are becoming increasingly dependent on them. The mobile phone giants have removed over 200 Chinese apps, including widely downloaded apps like TikTok, at the Indian government's request in recent years. Similarly, the companies removed LinkedIn, an essential app for professional networking, from Russian app stores at the Russian government's request. However, access to apps is just one concern. Developers also regionalize apps, meaning they produce different versions for different countries. This raises the question of whether these apps differ in their security and privacy capabilities based on region. In a perfect world, access to apps and app security and privacy capabilities would be consistent everywhere. Popular mobile apps should be available without increasing the risk th...

Enlarge Aurich Lawson / Getty Images / Apple Here's the situation: I have a Mac, I need a desktop mail client, and I want it to work as seamlessly as possible with Gmail. Enlarge / Just a small slice of Gmail's Vim-inspired keyboard shortcuts. Kevin Purdy Gmail has been my primary personal email provider since 2003. I've also had more than a dozen Google Workspace accounts over the years. I understand the issues inherent in an advertising company managing my email and keeping me locked into its ecosystem. But I dig Gmail's Vim-inspired shortcuts, its powerful search capabilities, its advanced filtering, its storage—and, of course, its availability in nearly any browser. But browsers are often where focus goes to flounder. I want to give email a defined space, a visual context as a place I go to communicate. And, incidentally, I want to avoid Gmail's annoying nudges to use Meet, Spaces, or whatever the m...

1. Check For Google Penalties The first step is the easiest place to look for a hidden opportunity to help skyrocket your rankings. Is your website currently under any penalties from Google? To check for penalties, your website needs to be connected to Google Search Console. If it isn't, you, or the site's owner, will have to connect and verify it first. Log into Google Search Console as the site owner and select the website you are auditing in Search property . Screenshot from Google Search Console, August 2022 Then, in the sidebar on the left, click on Security & Manual Actions and choose Manual actions. Screenshot from Google Search Console, August 2022 If it says, "No issues detected," great! If it says anything else, there's your first batch of problems to fix. 2. Run A Keyword Audit This is your first exciting dip into uncovering hidden opportunities with local SEO. There's a lot you can discover and improve within this step! ...

Reliable rank tracker software is crucial to developing a successful SEO strategy. Aside from tracking keyword rankings, SEO tools provide you with keyword research features and useful SEO metrics, which lets you pick the most effective keywords for your website. With so many rank tracking tools in the market, how do you know which one is the best fit for you? This list includes some popular rank tracking tools, showing what scope of tasks they offer based on different pricing models. 1. Rank Tracker by SEO PowerSuite Rank Tracker from SEO PowerSuite enables you to track keyword positions, analyze SERPs, research keywords, explore competitors, and make estimates for SEO and PPC campaigns. The accuracy and volume of keyword data make it a decent competitor of industry-leading rank-checking tools, such as Semrush or Ahrefs. Meanwhile, Rank Tracker is affordable for small businesses. It is also cost-efficient when it comes to large SEO agenc...

1. Check For Google Penalties The first step is the easiest place to look for a hidden opportunity to help skyrocket your rankings. Is your website currently under any penalties from Google? To check for penalties, your website needs to be connected to Google Search Console. If it isn't, you, or the site's owner, will have to connect and verify it first. Log into Google Search Console as the site owner and select the website you are auditing in Search property . Screenshot from Google Search Console, August 2022 Then, in the sidebar on the left, click on Security & Manual Actions and choose Manual actions. Screenshot from Google Search Console, August 2022 If it says, "No issues detected," great! If it says anything else, there's your first batch of problems to fix. 2. Run A Keyword Audit This is your first exciting dip into uncovering hidden opportunities with local SEO. There's a lot you can discover and improve within this step! ...

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Google has announced it will begin rolling out a new HTTPS report in Search Console.   The announcement came via Google's Search Central Blog and indicated the search engine expects the launch process to take a few months. "One of the common requests we heard from you was to provide more information regarding the HTTPS status of the site and make it easier to understand which pages are not served over HTTPS, and why not," Google said in the blog. This new report will show how many sites indexed URLs on your site are HTTP and how many are HTTPS. It is currently only available for domain properties and HTTPS URL-prefix sites. HTTP and HTTPS protocols are similar, but HTTPS uses transport layer security (TLS) to encrypt and sign requests and responses, making it the more secure option. HTTPS helps protect networks and users against website spoofers, eavesdroppers, and man-in-the-middle attacks. It does this by encrypting the connection between the user's c...

Before there was Google Search Console there was Google Webmaster Tools, before there was Google Webmaster Tools there was Google Sitemaps. To tell you that story, John Mueller and Lizzi Sassman interviewed the original creator of this tool, Vanessa Fox. It brings back such great memories for me of the early days of Google Search and I thought some of you might want to listen to it while you are adding canonical tags to your sites? Vanessa left Google in 2007 for a short stint at Zillow and then doing some pretty amazing things at other companies, only to come back to SEO to do some consulting, speaking and building out an impressive SEO toolset. In any event, here is that interview: [embedded content] Forum discussion at Twitter. Note: This was pre-written and scheduled to be posted today, I am currently offline for Rosh Hashanah.

The best SEOs know they couldn't do their jobs half as well if they didn't have access to the right tools. And since keywords are at the center of everything we do in SEO, it's time to talk about keyword research tools, specifically those for enterprise-level clients. Whether it's an ecommerce giant, a huge law firm, or any other business type, you need to work with keyword research tools that can handle the volume of data you'll be generating and show you the metrics that matter to you and your clients. In this list, you'll find some heavy hitters along with some tools you may never have heard of before. The big ones are big for good reasons, but that's no cause for brushing off the lesser-known players out there. So, let's get right into it. Here are seven enterprise SEO tools for keyword research compared! 1. Botify Screenshot from Botify, August 2022 Pricing It is broken down into Essential, Pro, and Enterprise pricing tiers. What Is Bo...