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Search engine optimization (SEO) is still one of the most important ways to reach more people online. This is especially true for entrepreneurs and business owner with their own online shops or business websites. However, since there is a lot to consider when implementing SEO, and many online entrepreneurs do not even know where to start, we have summarized seven of the top tips that can be implemented directly to improve SEO. Fundamental SEO Tips for Better Search Engine Ranking Here're are seven fundamental SEO tips and strategies to increase your reach and visibility online. 1. Internal linking Internal linking is adding hyperlink(s) from one page on a domain to a different page on the same domain, such as an image or document on the same website. It is an important factor for an online shop's SEO as it establishes a connection and ensures that all pages that you want indexed are accessible to search engines like Google and Bing. Besides that, when linkin

The Google logo is seen January 8, 2020 at the 2020 Consumer Electronics Show (CES) in Las Vegas, Nevada. ROBYN BECK /AFP Alphabet's market capitalization of over $1.5 trillion makes it one of the most valuable publicly traded companies in the world, trailing only Apple, Microsoft and Amazon. Created in 2015, Alphabet is essentially a holding company for Google, which generates nearly all of its revenue and profit. Google has always portrayed itself as a tech company and has invested in many far-reaching areas of technology — such as internet search, mobile phones, artificial intelligence, self-driving cars and health technology. Its conference for software developers, Google I/O, which kicks off Tuesday, typically intersperses deep tech talk with far-reaching visions of the future. But Google's main business is online advertising. In 2020, Alphabet generated almost $183 billion in revenue. Of that, $147 billion — over 80% — came from Google's ads

Google makes it easy to find what you're looking for, no matter how granular your search might be. Unfortunately, the other side of that coin looks a lot different for new brands. Unless you know what you're doing in regards to search engine optimization, it's almost impossible to be found right away—even by people who are looking for exactly the service you provide. That's why you've got to set up your SEO right the first time, even before your site goes live or you post a single teaser on social media. That can be the toughest part of online marketing, especially when the rules change in subtle but important ways every year. Luckily, The 2021 Google SEO & SERP Business Marketing Bundle is a fully up-to-date bible on the subject for hungry entrepreneurs. This series of 11 online courses covers every aspect of SEO (and beyond), compiled and taught by established marketing guru Alex Genadinik, who walks users through the same techniques he used to build a f

Google updated Lighthouse 8.0 and one of the important changes is to change the weights of the different speed metrics. The changes are estimated to make it easier for most sites to achieve higher page speed scores. Cumulative Layout Shift scores will likely trend higher while other metrics become stricter. Google Lighthouse 8.0 Lighthouse is a tool that helps publishers, developers and SEOs measure page speed and other metrics related to accessibility and SEO. Lighthouse powers the online PageSpeed Insights tool and is shipped as a developer tool in Chrome. The new Lighthouse version 8.0 will ship in Chrome 93 but is available right now in PageSpeed Insights. Advertisement Continue Reading Below Changes to Google Lighthouse Tool Performance score has been re-weighted Total Blocking Time (TBT) Scoring is Stricter First Contentful Paint (FCP) Scoring is Stricter Cumulative Layout Shift (CLS) Scoring is Less Strict How Scores Have Changed According to Google

If you want your website or online store to claim the top spots on SERPs, a good keyword will help to increase your chances of being featured on the top of SERPs. That's where keyword rank checker tools come in to give you insights and prospects of your online presence. They will help you get information on trends and organic keywords for your niche, including help with discovering new ways to win SERPs. By keeping an eye on these keywords, you can easily carry out in-depth keyword analysis and build a strong SEO strategy. Using the best keyword rank checker, you can even spot your competitor's strengths and weaknesses to outperform them. Why Should You Check for Keyword Rank? If you're aspiring to stay on top of search engine results, tracking your keyword rankings is crucial. Keyword rank checker delivers numerous benefits beyond this like the ones listed here. Monitor your competitors  A keyword rank checker finds out which keywords perform best for your ni

On September 17, a French court will be hearing a case brought by the finance ministry against Apple, according to a report by Reuters . Similar to what happened with the Epic Games vs. Apple case, the French finance ministry alleges abusive contractual terms imposed by Apple for selling software on the App Store. " The case, judged by Paris' commercial court, is unlikely to lead to a significant fine if Apple is found guilty, based on previous similar cases. But the court could compel the iPhone maker to change some of its App Store contractual terms. " According to the report, "the ministry's lawsuit comes after a three-year probe by the DGCCRF consumer fraud watchdog, which comes under the remit of Finance Minister Bruno Le Maire, who ordered the investigation." Reuters says, unlike other countries, the law in France allows the finance minister to sue companies if "the abusive business practices are found in contracts." Last wee

Google says there's no limit to how many static HTML pages it can index from one site. The subject of indexing limits is the focus of the latest installment of Ask Googlebot on YouTube. Google's John Mueller answers a question about whether there's a maximum limit for indexing pages from a single site, and briefly discusses the differences between static and dynamic content. Here's more from the latest episode of Ask Googlebot. Does Google Have a Max Limit on Page Indexing For One Site? No, there is no limit to how many pages Google is capable of indexing from one site. Advertisement Continue Reading Below The question submitted to Google is specific to static pages, but Mueller says the same applies to dynamic pages. Whether a page is dynamic or static doesn't matter to Google because it can't tell the difference. Sites will sometimes try to disguise dynamic pages as static pages by adding a .html extension, but Mueller says that isn&

Trying to search-engine optimize your site can sometimes feel like reading a crystal ball. Every website owner wants to know what it takes to rank at the top of search results, but in spite of periodic communications by search companies and the best efforts of SEO experts, it's always hard to tell exactly how it all works. That's because the algorithms search companies use to determine rank are complex, and they have only gotten more complex over time, as changes are layered on in an ever-changing game of cat and mouse between search companies and the website owners trying to uncover loopholes that help them achieve better rank. As a result, search companies are generally quite tight-lipped about how, exactly, their algorithms work. Google has dominated search since the 1990s, and the company continues to be the largest player today. Moreover, forty-one percent of the world's population — over 3 billion users — use Chrome browsers, according to a recent study by Atlas

June 2, 2021 5 min read Opinions expressed by Entrepreneur contributors are their own. How does Google Keyword Planner work? If this is a recurring question you're typing into your search engine, you're reading the right article. We will show you a quick step-by-step on how to perform keyword research using the new Google Keyword Planner tool. If you haven't used this tool before, you're in luck. If you're an experienced PPC specialist, you will notice that Google made some changes to their keyword planner this year. Now, the keyword planner tool helps you discover new keywords and searches for words or phrases that relate to your business or product. The great thing about the keyword planner is that you get insight into how often keywords are used and searched for over the course of different time periods. You will also get bid estimates per keyword — this is particularly helpful when you're just starting out and have a restricted budget. You need to

Under the guise of making things easier for businesses to reach searchers, Google is folding Broad Match Modified (BMM) into Phrase Match around the middle of February, effectively killing BMM. But, to be honest, they have so completely changed their match types' intent over the last couple of years that none of them really have any meaning anymore. Exact Match hasn't been exact, in fact, for years.  And that upsets me. Because while Google says it's in the best interest of their advertisers, that's not what I'm seeing. Clients who we've spent a lot of time and effort on optimizing the keywords that produced the results they needed — based on cost per acquisition or return on ad spend — are seeing those efforts slide away as unprofitable keywords leach back into their accounts. If you manage ad campaigns, you know that sometimes plurals of terms don't perform as well as the singular (or vice versa). The same can be true with word order variations of ke

PHOTO: Adobe In the world of SEO, there are many factors to consider when it comes to an article's date. It may seem like a good idea to change the date on an article so that it appears more recent, but this could have adverse effects on your site's search engine ranking.   Some people think that by changing the date on articles, they will trick Google into thinking new content has been published when it really hasn't been. About this particular issue, Christian Velitchkov, Co-founder at Los Angeles, CA.-based Twiz, says that "there have been content writers who merely change dates of old content to make the writeup look fresh and recent. This malpractice has given birth to superstition." While others argue that if you are adding more information to an article, then updating its date is acceptable and desirable to change article dates because you're improving the article with new info.   The SEO community is divided over the use of changing article dates.

If your website is not receiving enough organic traffic, launching a Google search campaign can give you more visits. Google Ads are commonly the first links listed in the search results. It can be tricky trying to understand how Google's algorithm ranks ads, but luckily there are experts who have spent years studying this very topic.   Google Ads can be in Display, Video, or Shopping formats as well. Depending on your business, one campaign may be a better fit than another. Search tends to be the most successful because people are using searching on computers and phones more than ever. If you perfect your search campaign, you'll receive higher traffic and more customers!   Read on to learn tried-and-true tips to improve your Google search campaigns.    Research Keywords First   First off, you need to do the legwork and research your keywords before you even start a new Google Ads account. Along with your website's quality score, the bids on your keywords determine