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Google is disabling the "Request Indexing" feature of the URL Inspection tool within Search Console. While this is temporary, the feature will be disabled for at least a few weeks. Google is disabling "Request Indexing" in order to make infrastructure changes, the company says in an announcement: We have disabled the "Request Indexing" feature of the URL Inspection Tool, in order to make some infrastructure changes. We expect it will return in the coming weeks. We continue to find & index content through our regular methods, as covered here: https://t.co/rMFVaLht6V — Google Webmasters (@googlewmc) October 14, 2020 The Request Indexing feature is part of the URL Inspection tool in Search Console. It can be used to request a crawl of individual URLs. Request Indexing is most commonly used when site owners publish a new page or make changes to an existing page. It speeds up the process of Google adding the new content to its search

How Long Should a Title Tag Be? SEO Industry Recommended Title Tag Length Google's Gary Illyes on Optimal Title Tag Length Gary Illyes Explains Why He Does Not Recommend Title Tag Length Google Does Not Recommend a Title Tag Size Best Title Tag Length Citations Gary Illyes shared if there are any hard limits to how long title tags can be during a Google Off the Record podcast. He then explained what the best title tag is. How Long Should a Title Tag Be? Title tags are technically measured in pixels. It's typically recommended that title tags be from fifty to about seventy characters long. Those character limits are based on how the titles display on desktop and mobile devices. Title tags that are longer than what Google displays in the search engine results pages (SERPs) will be shown cut off, which means that nobody will be able to read the full title tag in the SERPs if it's longer than approximately 70 characters. Many SEOs and SEO websites recomme

Request Indexing Feature Request Indexing Tool Disabled Is Google Taking Away the Request Indexing Tool? Google Not Taking Away the Tool? Spammers Abuse the Tool Google Reviewing Use Cases No Plans to Take Away the Tool Evolving the Tool for Exceptional Use Cases? Missing Request Indexing Tool Not Related to Recent Indexing Issues Google Not Taking Away Request Indexing Tool Watch Mueller Answer the Question in the Office Hours Hangout Google's John Mueller answered a question in an Office Hours Hangout about whether the Request Indexing feature will return. It was supposed to return in a matter of weeks but it's rapidly approaching a month. Mueller shared the background of Google's thoughts on the future of the tool. Request Indexing Feature The request indexing feature, found in the Google Search Console (GSC), is a way for publishers to manually request indexing. It is typically used when a new web page is published or an existing page is updated.

Define Success Setting Up Campaign Goals Anatomy of a Content Marketing Report Brand Visibility Organic Audience Engagement Lead Generation Content Marketing Wins Summary Content Marketing ROI How Soon Can You Expect to See the Return? Content marketing is more successful than traditional marketing when it comes to communicating a product or service online. In fact, roughly 26.4% of internet users will use ad blocking software this year, according to Statista. With almost 4.57 billion active internet users, that equates to a lot of missed opportunities. Why are so many people using ad blocking software? The most commonly cited reason is that consumers want to view relevant content without distraction. Enter content marketing. Because content marketing gives people what they want to read, and not what they don't, a brand can actually connect with their target audience on a personal level. The hangup seems to be the upfront cost and confusion around how

What Are the Google Webmaster Guidelines? Make Sure Your Keywords Are Relevant Make Sure That Pages on Your Site Can Be Reached by a Link from Another Findable Page Limit the Quantity of Links on a Page to a Reasonable Number Use the Robots.txt File to Manage Your Crawl Budget Create a Useful, Information-Rich Site & Write Pages That Clearly and Accurately Describe Your Content Think About the Words Users Would Type to Find Your Pages Design Your Site to Have a Clear Conceptual Page Hierarchy Ensure All Website Assets Are Fully Crawlable & Indexable Make Your Site's Important Content Visible by Default Google's Webmaster Guidelines Are Really Guidelines Google's Webmaster Guidelines are fundamental to achieving sustainable SEO results using techniques that are in line with Google's expectations. If you don't follow their guidelines, you can expect to experience either an algorithmic devaluation or an outright manual penalty. I

Google has reenabled the request indexing tool, within the URL Inspection tool in Google Search Console. The tool was disabled on October 14, 2020 – 69 days ago – and it was expected to come back before the holiday shopping season. That came and past but it is now back before Christmas and New Years. It's back. Here is a screen shot of the feature in Google Search Console: The announcement. Google announced this on Twitter saying "We're glad to announce that 'Request Indexing' is back to the Google Search Console URL Inspection – just in time for the new year!" Google also "reminded" us that if you have "large numbers of URLs, you should submit a sitemap instead of requesting indexing" via Google Search Console. Google also said that the "requesting indexing does not guarantee inclusion to the Google index." Why we care. When this feature was disabled, SEOs and site owners were very much so missing it. Google has said n

What Does Success Look Like for Your Client? First, you need to dive deep into your client's expectations. Clarify their intent during the onboarding phase, and set the key metrics they need you to improve. It's how they evaluate you, based on their marketing objectives, that helps you leave the other intermediary indicators aside: Is your client targeting a 50% growth in organic traffic in the following year? Then, you can focus on specific keyword groups, their visibility, and key ranking changes month over month. Is your client an ecommerce business focusing on conversions? You can think about reporting on organic-driven conversions and transactions as your key measure of success. It doesn't mean you won't have the basics covered; it's more about where to focus your client's attention. By subtracting knowledge and reaching 1 to 3 KPIs that define success, you'll already know what to highlight in your monthly reports. "Don't assume anyth

Functionality Issues Speed is a huge factor in the SEO industry. Search professionals need access to accurate, up-to-date data in the moment to implement campaigns and track performance. Because when your software malfunctions, you need to get the problem solved fast . This is why it's essential to consider the quality of support provided when selecting an SEO tool. Ideally, you should get access to a dedicated account manager who you can approach for quick resolution of issues on an as-needed basis, as well as regular support calls to review your agency's needs. When Paul Friend, Head of SEO, and Ben Foster, Managing Director, from SEO Works decided it's time to choose a different core SEO tool, they scored ongoing and ad-hoc support as one of the "hundreds of different relevant aspects when selecting the right tool." As part of their decisional matrix, this was one point that needed to match key functionalities like keyword features including unive

Focus on Domain Overview Metrics Upgrade with Blended Charts Improve Dashboard Performance [Slides] How to Get More from Google Data Studio with SEMrush Looking for advanced ways to work with your marketing data, better present insights, and improve reporting across your SEO activities? On December 2, I moderated a Search Engine Journal webinar sponsored by SEMrush and presented by Nick Wilsdon, Partner, Torque Partnership. He discussed how a data integration for Google Data Studio can support your SEO activities and shared some advanced use-cases with the SEMrush Data Studio Connector. Here's a recap of the presentation. Google Data Studio (GDS) is a free yet robust tool that allows marketers to make visual dashboards and reports that combine various data sources, including Google Analytics, BigQuery, Google Sheets, YouTube, and more. Connecting Google Analytics or Search Console to GDS allows you to create more flexible and customized reports on your websi